THE STORY OF STANLEY STEEMER


Founded on American ingenuity, Stanley Steemer began as a one-man carpet cleaning business by Jack A. Bates in 1947. Flash forward today, we remain a family-owned business led by the third generation. We’ve proudly expanded to service 49 states and built a network of over 275 locally owned and operated franchises and company-owned locations. Powered by our U.S.-manufactured equipment and technicians trained in-house, we continue to grow through constant innovation and dedication.

Discover how our iconic yellow van, catchy jingle, and story grew to be over the last 75 years and counting.

The Story of Stanley Steemer
Over 75 years of innovation, growth, and dedication
1940s
1947
Jack Bates invested $2,500 and started a one-man carpet cleaning business called "The Jack Bates Carpet Cleaning Company" in Columbus, OH.
1947 founding
1970s
1970
Wesley Bates graduated from college and developed the first prototype steam cleaning machine. The company was officially renamed Stanley Steemer International.
1947 founding
1972
Stanley Steemer began its franchise journey. The first franchisee was located in Carey Station in Licking, Ohio.
1972 first franchise
1976
The R&D department launched the famous truck-mounted dual-tank cleaning machine.
1972 first franchise
1980s
1980
Stanley Steemer International, Inc. opened groundbreaking headquarters in Dublin, OH — still our corporate home today.
1984
We grew to 270 franchisees and locations spanning across 36 states.
1985
Wesley Bates, son of founder Jack Bates, assumed the role of President and CEO.
1986
Company broke ground on a 50,000 sq. ft. manufacturing facility where proprietary equipment is specially made.
1972 first franchise
1990s
1997
We launched our first public website: steemer.com.
Late 1998
We introduced Air Duct cleaning services. Success Magazine named Stanley Steemer the third-best franchise business opportunity in America.
1972 first franchise
2000s
2000
Stanley Steemer became the first carpet cleaning company in the U.S. to do national television advertising.
2001
We introduced Tile & Grout cleaning services. Eagle River, Alaska became the first franchise outside the contiguous US.
1972 first franchise
2002
We introduced 1-800-STEEMER — one easy number for customers across the entire U.S.
2005
We were named one of the Top 400 Private Companies by Forbes.
2006
The system grew to 250 franchisees in 46 states. Stanley Steemer officially served 2 million residences!
1972 first franchise
2007
Justin Bates, son of Wesley Bates, is named President and CEO — the third generation of this family-owned business.
2009
We introduced ServiceConnect and launched 24/7 national scheduling services.
2010s
2013
An independent study proved Stanley Steemer removes 98% of allergens from carpet, 94% of bacteria from hard flooring, and 99% of allergens from mattresses.
2013 study results
2015
Official Spotter solutions introduced for at-home stain removal. New technician uniforms and luxury rug pickup & delivery launched.
2016
Headquarters opened a new state-of-the-art lab and training facility for continuing technician education.
2017
We celebrated 70+ years in business with approximately 350 operations in 49 states.
Today
2020+
Stanley Steemer introduced sustainable cleaning solutions using EPA-certified products and launched new residential and commercial disinfection services.
1972 first franchise

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